Kellanova is a privately held company headquartered in Chicago, Illinois, United States that owns 10 consumer brands, and has 3 recorded transactions.[1]
Kellanova is itself owned by Mars since 2025.[2][3]
Kellanova is the global snacking company created in October 2023 when the Kellogg Company split in two, keeping Pringles, Cheez-It and the international cereal and snack business. Mars completed its acquisition on 11 December 2025 for $83.50 a share in cash, and Kellanova became a wholly owned subsidiary of Mars and left the New York Stock Exchange.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
The Kellogg Company split into two listed companies: the global snacking business renamed itself Kellanova and kept Pringles and the international cereal brands, while the North American cereal business was spun off as WK Kellogg Co with the Battle Creek headquarters.
Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.
Kellanova controlled these 7 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Kellanova owned it still shows why it no longer does.
| Brand | Owned until | Owner today |
|---|---|---|
| Frosted Flakes | Oct 2023 | Ferrero |
| Kellogg's Corn Flakes | Oct 2023 | Ferrero |
| Rice Krispies | Oct 2023 | Ferrero |
| Raisin Bran | Oct 2023 | Ferrero |
| Froot Loops | Oct 2023 | Ferrero |
| Keebler | Jul 2019 | Ferrero |
| Famous Amos | Jul 2019 | Ferrero |
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Kellanova owns 10 consumer brands tracked here, including Cheez-It, Eggo, Extra, Pringles, Tresor and Pop-Tarts.
Yes. Kellanova is headquartered in Chicago, Illinois, United States and was founded in 2023.
Kellanova is owned by Mars since 2025.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.