When did Kellanova buy and sell its brands?

Kellanova has completed 0 recorded acquisitions and 2 divestitures or spin-offs, spanning 2019 to 2025.

Date	Type	Assets	Counterparty	Value
Dec 2025	Acquisition (sold)	Kellanova, Pringles, Cheez-It and Pop-Tarts +4	Mars	$35.9bn
Oct 2023	Spin-off	Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies and Raisin Bran +1	WK Kellogg Co	—
Jul 2019	Divestiture	Keebler and Famous Amos	Ferrero	$1.3bn

2025

Acquisition closed Closed 11 December 2025

Mars acquires Kellanova, Pringles, Cheez-It, Pop-Tarts, RXBAR, Nutri-Grain, Special K and Crunchy Nut

Mars agreed in August 2024 to buy Kellanova for $83.50 a share in cash, a total enterprise value of $35.9 billion including assumed net leverage, and completed the purchase on 11 December 2025 after the last regulatory approvals arrived three days earlier. Kellanova became a wholly owned subsidiary of Mars and its shares left the New York Stock Exchange. The brands did not change hands individually: Pringles, Cheez-It, Pop-Tarts, RXBAR and the international Kellogg cereals stay with Kellanova, which is now a private family-owned company's snacking arm rather than a listed business.

Value: $35.9bn
Buyer: Mars
Seller: public shareholders
Regulatory: None recorded

2023

Spin-off closed Closed 2 October 2023

Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies, Raisin Bran and Froot Loops separated from Kellanova

The Kellogg Company split into two listed companies: the global snacking business renamed itself Kellanova and kept Pringles and the international cereal brands, while the North American cereal business was spun off as WK Kellogg Co with the Battle Creek headquarters.

Value: —
Buyer: WK Kellogg Co
Seller: Kellanova
Regulatory: None recorded

2019

Divestiture closed Closed 29 July 2019

Ferrero acquires Keebler and Famous Amos

Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.

Value: $1.3bn
Buyer: Ferrero
Seller: Kellanova
Regulatory: None recorded

Brands Kellanova once owned

Ownership recorded here as having ended, whether or not a deal record with a filing behind it exists for the transfer.

Brand	Owned from	Until	Owner today
Frosted Flakes	—	Oct 2023	Ferrero
Kellogg's Corn Flakes	—	Oct 2023	Ferrero
Rice Krispies	—	Oct 2023	Ferrero
Raisin Bran	—	Oct 2023	Ferrero
Froot Loops	—	Oct 2023	Ferrero
Keebler	Mar 2001	Jul 2019	Ferrero
Famous Amos	Mar 2001	Jul 2019	Ferrero