Brandtree

Who owns RXBAR?

RXBAR is owned by Mars (the United States) through its subsidiary Kellanova.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Mars, Incorporated via Kellanova reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇺🇸 United States, McLean, Virginia
Origin
🇺🇸 United States
Founded
2013
Category
Food › Snacks › Snack bars
Last verified
· 4 sources

About RXBAR

RXBAR lists its ingredients on the front of the wrapper in large type, a design decision that made the packaging itself the advertising. Founded in 2013 in a Chicago basement, it was acquired by Kellogg in 2017 for $600 million and went to Kellanova in the split.

Ownership timeline of RXBAR

Owners of RXBAR over 2013 to 2026 Mars start not recorded–present Mars (start not recorded) 201320142015201620172018201920202021202220232024202520262027
  1. ? – present Mars via Kellanova [1] reported

Where RXBAR sits in Mars

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where RXBAR sits in Mars Tree of 42 brands under Mars. Mars Kellanova RXBAR Cheez-It Crunchy Nut Eggo Extra Nutri-Grain and 4 more Altoids Banfield Pet Hospital Ben's Original Bounty Celebrations Cesar and 26 more

Open the full Mars ownership tree →

Other brands owned by Mars in food

See the full Mars brand portfolio (42) →

Deals involving RXBAR

Acquisition closed

Mars acquires Kellanova, Pringles, Cheez-It, Pop-Tarts, RXBAR, Nutri-Grain, Special K and Crunchy Nut

Mars agreed in August 2024 to buy Kellanova for $83.50 a share in cash, a total enterprise value of $35.9 billion including assumed net leverage, and completed the purchase on 11 December 2025 after the last regulatory approvals arrived three days earlier. Kellanova became a wholly owned subsidiary of Mars and its shares left the New York Stock Exchange. The brands did not change hands individually: Pringles, Cheez-It, Pop-Tarts, RXBAR and the international Kellogg cereals stay with Kellanova, which is now a private family-owned company's snacking arm rather than a listed business.

Value
$35.9bn
Buyer
Mars
Seller
public shareholders
Regulatory
None recorded

Latest news about RXBAR

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of RXBAR?

The parent company of RXBAR is Mars, a family-owned company headquartered in the United States. RXBAR sits under Mars' subsidiary Kellanova.

Is RXBAR American?

Yes. RXBAR originated in the United States in 2013 and its owner, Mars, is also headquartered in the United States.

Is RXBAR still owned by Mars?

Yes. As of 16 September 2026, RXBAR is still owned by Mars. The ownership record was last checked against primary sources on that date.

Sources (4) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 18 September 2026.
  2. [2] Mars Completes Acquisition of Kellanova — Mars, Incorporated, Official press release, published 11 December 2025; retrieved 16 September 2026.
  3. [3] Kellanova Form 8-K - completion of the merger with Mars, Incorporated — SEC EDGAR, SEC Form 8-K, published 11 December 2025; retrieved 16 September 2026.
  4. [4] Kellanova Form 8-K Exhibit 99.4 - Mars to acquire Kellanova — SEC EDGAR, SEC Form 8-K, published 14 August 2024; retrieved 16 September 2026.

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