Brandtree

Who owns RXBAR?

RXBAR is owned by Kellanova (the United States, NYSE: K), which was separated from Kellanova on 2 October 2023.[1][2] RXBAR was founded in 2013 in the United States and was independent until 2023.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Kellanova reported
Owned since
Previous owner
Independent (2013–2023)
Owner HQ
🇺🇸 United States, Chicago, Illinois
Origin
🇺🇸 United States
Founded
2013
Category
FoodSnacks › Snack bars
Parent ticker
NYSE: K
Last verified
· 2 sources

About RXBAR

RXBAR lists its ingredients on the front of the wrapper in large type, a design decision that made the packaging itself the advertising. Founded in 2013 in a Chicago basement, it was acquired by Kellogg in 2017 for $600 million and went to Kellanova in the split.

Ownership timeline of RXBAR

Owners of RXBAR from 2023 to 2026 Kellanova 2023–present Kellanova 20232024202520262027
  1. 2023 – present Kellanova separated 2 October 2023 [1][2] reported

Where RXBAR sits in Kellanova

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where RXBAR sits in Kellanova Tree of 10 brands under Kellanova. Kellanova RXBAR Cheez-It Crunchy Nut Eggo Extra Nutri-Grain and 4 more

Open the full Kellanova ownership tree →

Other brands owned by Kellanova in food

See the full Kellanova brand portfolio (10) →

Deals involving RXBAR

Latest news about RXBAR

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Frequently asked questions

Who is the parent company of RXBAR?

The parent company of RXBAR is Kellanova, a publicly listed company headquartered in the United States.

Is RXBAR American?

Yes. RXBAR originated in the United States in 2013 and its owner, Kellanova, is also headquartered in the United States.

Since when has Kellanova owned RXBAR?

Kellanova has owned RXBAR since 2 October 2023.

Who owned RXBAR before Kellanova?

RXBAR was an independent company from its founding in 2013 until Kellanova acquired it in 2023.

Is RXBAR still owned by Kellanova?

Yes. As of 6 September 2026, RXBAR is still owned by Kellanova. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Kellanova Annual Report 2025 — Kellanova, Annual report, published 1 February 2026; retrieved 6 September 2026.
  2. [2] WK Kellogg Co Annual Report 2024 — WK Kellogg Co, Annual report, published 25 February 2025; retrieved 6 September 2026.

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