Extra is owned by Mars (the United States), which acquired the brand on 6 October 2008 for $23 billion from Wrigley.[1][1] Before Mars, Extra was owned by Wrigley from 1984 to 2008.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Extra is a sugar-free chewing gum launched by Wrigley in 1984, sold on dental benefit and on chewing after eating. It is the largest gum brand in several markets including the United Kingdom, and Mars acquired it when it bought Wrigley in 2008 for $23 billion.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Mars acquired the Wm. Wrigley Jr. Company for $80 a share in cash, financed in part by Berkshire Hathaway and Goldman Sachs. The deal created Mars Wrigley and made Mars the largest confectionery company in the world.
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The parent company of Extra is Mars, a family-owned company headquartered in the United States.
Yes. Extra originated in the United States in 1984 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of Extra on 6 October 2008, after announcing the deal on 28 April 2008. The deal was valued at $23 billion.
Before Mars, Extra was owned by Wrigley from 1984 until 2008.
Yes. As of 16 September 2026, Extra is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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