Eukanuba is owned by Mars (the United States), which acquired the brand on 1 August 2014 for $2.9 billion.[1][2] Eukanuba was founded in 1969 in the United States and was independent until 2014.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Eukanuba is the premium line from the same founder as IAMS, named after a jazz slang term meaning the finest. Mars acquired it with the IAMS business from Procter & Gamble in 2014 and sells it through specialty and veterinary channels.
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Mars acquired the IAMS and Eukanuba pet food brands from Procter & Gamble for about $2.9 billion, covering North America and several other markets. Spectrum Brands bought the European rights separately, so the brands have different owners by territory.
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The parent company of Eukanuba is Mars, a family-owned company headquartered in the United States.
Yes. Eukanuba originated in the United States in 1969 and its owner, Mars, is also headquartered in the United States.
Mars completed its acquisition of Eukanuba on 1 August 2014, after announcing the deal on 9 April 2014. The deal was valued at $2.9 billion (enterprise value).
Eukanuba was an independent company from its founding in 1969 until Mars acquired it in 2014.
Yes. As of 16 September 2026, Eukanuba is still owned by Mars. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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