Who owns Eukanuba?
Eukanuba is owned by Mars (the United States), which has owned the brand since 1 August 2014.[1] Eukanuba was founded in 1969 in the United States and was independent until 2014.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Mars, Incorporated reported
- Owned since
- Previous owner
- Independent (1969–2014)
- Owner HQ
- 🇺🇸 United States, McLean, Virginia
- Origin
- 🇺🇸 United States
- Founded
- 1969
- Category
- Pet care › Pet food › Dog food
- Last verified
- · 1 sources
About Eukanuba
Eukanuba is the premium line from the same founder as IAMS, named after a jazz slang term meaning the finest. Mars acquired it with the IAMS business from Procter & Gamble in 2014 and sells it through specialty and veterinary channels.
Ownership timeline of Eukanuba
Where Eukanuba sits in Mars
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Mars in pet care
Latest news about Eukanuba
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Frequently asked questions
Who is the parent company of Eukanuba?
The parent company of Eukanuba is Mars, a family-owned company headquartered in the United States.
Is Eukanuba American?
Yes. Eukanuba originated in the United States in 1969 and its owner, Mars, is also headquartered in the United States.
Since when has Mars owned Eukanuba?
Mars has owned Eukanuba since 1 August 2014.
Who owned Eukanuba before Mars?
Eukanuba was an independent company from its founding in 1969 until Mars acquired it in 2014.
Is Eukanuba still owned by Mars?
Yes. As of 6 September 2026, Eukanuba is still owned by Mars. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mars, Incorporated — our brands — Mars, Incorporated, Official document; retrieved 6 September 2026.
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