Acquisition closed
Mars acquires KIND (2020)
Mars completed the acquisition of KIND on 1 November 2020.[1]
Mars took full ownership of KIND, having held a minority stake since 2017. The snack bar company had built its position on visible whole ingredients through a transparent wrapper, and its founder stayed on to lead it.
Deal facts
- Announced
- Closed
- Value
- Undisclosed
- Buyer
- Mars
- Seller
- —
- Assets
- KIND
- Regulatory review
- None recorded
Ownership changes recorded from this deal
Who owns KIND today?
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mars acquires full ownership of KIND — Mars, Incorporated, Official press release, published 1 November 2020; retrieved 16 September 2026.
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