Who owns the breakfast cereal brands

Every breakfast cereal brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.

Data as of 18 September 2026. Built from Breakfast cereal.

Every breakfast cereal brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner. Source: Brandtree, CC BY 4.0.

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<a href="https://brandtree.org/infographics/treemap-food-cereal"><img src="https://brandtree.org/infographics/treemap-food-cereal.png" alt="Who owns the breakfast cereal brands" width="1200" height="700"></a>
Source: <a href="https://brandtree.org">Brandtree</a>

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General Mills (7): Cheerios, Chex, Cinnamon Toast Crunch, Fiber One, Lucky Charms, Trix, Wheaties
Post Holdings (6): Grape-Nuts, Honey Bunches of Oats, Malt-O-Meal, Pebbles, Post Raisin Bran, Weetabix
WK Kellogg Co (5): Froot Loops, Frosted Flakes, Kellogg's Corn Flakes, Raisin Bran, Rice Krispies
Kellanova (4): Crunchy Nut, Extra, Special K, Tresor
Nestlé (2): Chocapic, Fitness
Associated British Foods (1): Jordans
Atlantic Grupa (1): Boom Box
B&G Foods (1): Cream of Wheat
Calbee (1): Frugra
Carozzi (1): Tres Ositos
M. Dias Branco (1): Jasmine
Mayora (1): Energen
Orion (1): Market O Nature
PepsiCo (1): Quaker
Podravka (1): Čokolino
RCL FOODS (1): Monati
Tiger Brands (1): Jungle Oats
Unga Group (1): Famila