Diageo (LSE: DGE, NYSE: DEO) is a publicly listed company headquartered in London, United Kingdom that owns 23 consumer brands, and has 2 recorded transactions.[1]
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
brands owned
1
categories
1
acquisitions recorded · 1 since 2015
1
divestitures recorded
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Full portfolio, 23 brands, with sources → · Competitors by shared categories →
Diageo bought Casamigos, the tequila founded by George Clooney, Rande Gerber and Mike Meldman, for $700 million up front and up to $300 million more on performance. The price for a four-year-old brand helped set off a wave of celebrity spirits deals.
General Mills bought Pillsbury from Diageo, roughly doubling its size. The Federal Trade Commission required the divestiture of Pillsbury's dessert and specialty products business to International Multifoods before clearing the deal.
Diageo controlled these 3 brands in the past. Each row shows when the ownership ended and who holds the brand now, so a page that once said Diageo owned it still shows why it no longer does.
| Brand | Owned until | Owner today |
|---|---|---|
| Pillsbury | Oct 2001 | General Mills |
| Old El Paso | Oct 2001 | General Mills |
| Häagen-Dazs (North America) | Oct 2001 | General Mills |
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Diageo owns 23 consumer brands tracked here, including Pimm's, Oban, Guinness, Smirnoff, Buchanan's and Johnnie Walker.
Yes. Diageo is headquartered in London, United Kingdom and was founded in 1997.
Diageo is a publicly listed company owned by its shareholders; it trades as DGE on the LSE and DEO on the NYSE.
The most recent completed acquisition recorded here is Casamigos on 21 August 2017.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.