Brandtree

Who owns Smirnoff Ice?

Smirnoff Ice is owned by Diageo (the United Kingdom, LSE: DGE).[1]

Key facts

Current owner
Diageo plc verified
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇬🇧 United Kingdom
Founded
1999
Category
BeveragesSpirits › Vodka
Parent ticker
LSE: DGE NYSE: DEO
Last verified
· 1 sources

About Smirnoff Ice

Smirnoff Ice is a flavoured malt or vodka drink launched in 1999 that helped create the ready-to-drink category. In North America it is made as a malt beverage rather than with vodka, so it can be sold where spirits cannot.

Ownership timeline of Smirnoff Ice

Owners of Smirnoff Ice from 1999 to 2026 Diageo 1999–present Diageo 200020052010201520202025
  1. 1999 – present Diageo [1] verified

Where Smirnoff Ice sits in Diageo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Smirnoff Ice sits in Diageo Tree of 23 brands under Diageo. Diageo Smirnoff Ice Baileys Buchanan's Bulleit Captain Morgan Cardhu and 17 more

Open the full Diageo ownership tree →

Other brands owned by Diageo in beverages

See the full Diageo brand portfolio (23) →

Latest news about Smirnoff Ice

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Frequently asked questions

Who is the parent company of Smirnoff Ice?

The parent company of Smirnoff Ice is Diageo, a publicly listed company headquartered in the United Kingdom.

Is Smirnoff Ice British?

Yes. Smirnoff Ice originated in the United Kingdom in 1999 and its owner, Diageo, is also headquartered in the United Kingdom.

Is Smirnoff Ice still owned by Diageo?

Yes. As of 6 September 2026, Smirnoff Ice is still owned by Diageo. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 6 September 2026.

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