House of brands
A company that keeps its brands distinct rather than putting its own name on them.
A house of brands sells through many separately positioned brands, keeping the corporate name off the packaging. Procter & Gamble is the standard example: shoppers buy Tide, Pampers and Gillette, not Procter & Gamble.
The opposite strategy, a branded house, puts one name on everything, as Apple and Samsung do. Houses of brands are the reason "who owns this?" is a question worth asking at all: the answer is deliberately not printed on the box.