Who owns Plenty of Fish?
Plenty of Fish is owned by Match Group (the United States, NASDAQ: MTCH), which has owned the brand since 28 October 2015.[1] Plenty of Fish was founded in 2003 in Vancouver and was independent until 2015.
Key facts
- Current owner
- Match Group, Inc. verified
- Owned since
- Previous owner
- Independent (2003–2015)
- Owner HQ
- 🇺🇸 United States, Dallas, Texas
- Origin
- 🇨🇦 Canada, Vancouver
- Founded
- 2003
- Category
- Internet & digital › Digital services › Dating apps
- Parent ticker
- NASDAQ: MTCH
- Last verified
- · 1 sources
About Plenty of Fish
Plenty of Fish was built and run almost single-handedly by one Vancouver developer, who kept it free and sold advertising while competitors charged subscriptions. Match Group acquired it in 2015 for $575 million in cash. Its founder ran it for years with almost no staff while it served millions of users, and it remains positioned as the free alternative within a portfolio built largely on subscriptions.
Ownership timeline of Plenty of Fish
- 2015 – present Match Group [1] verified
Where Plenty of Fish sits in Match Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Match Group in internet & digital
Latest news about Plenty of Fish
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Frequently asked questions
Who is the parent company of Plenty of Fish?
The parent company of Plenty of Fish is Match Group, a publicly listed company headquartered in the United States.
Is Plenty of Fish Canadian or American?
Plenty of Fish originated in Canada in 2003, but it is owned today by Match Group, which is headquartered in the United States. So Plenty of Fish is a Canadian-origin brand under American ownership.
Since when has Match Group owned Plenty of Fish?
Match Group has owned Plenty of Fish since 28 October 2015.
Who owned Plenty of Fish before Match Group?
Plenty of Fish was an independent company from its founding in 2003 in Vancouver until Match Group acquired it in 2015.
Is Plenty of Fish still owned by Match Group?
Yes. As of 6 September 2026, Plenty of Fish is still owned by Match Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Match Group, Inc. Annual Report on Form 10-K filed 2026-02-26 — SEC EDGAR, SEC Form 10-K, published 26 February 2026; retrieved 6 September 2026.
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