W Hotels is owned by Marriott (the United States, NASDAQ: MAR), which acquired the brand on 23 September 2016 for $13 billion.[1][2] W Hotels was founded in 1998 in the United States and was independent until 2016.
W was created by Starwood in 1998 as a design-led brand aimed at a younger traveller, and it largely invented the boutique-hotel-at-scale format that every major group has since copied.
Marriott acquired Starwood Hotels & Resorts for about $13 billion, creating the largest hotel company in the world with around thirty brands. A rival Chinese-led bid pushed the price up during the process before being withdrawn.
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Frequently asked questions
Who is the parent company of W Hotels?
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The parent company of W Hotels is Marriott, a publicly listed company headquartered in the United States.
Is W Hotels American?
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Yes. W Hotels originated in the United States in 1998 and its owner, Marriott, is also headquartered in the United States.
When did Marriott buy W Hotels?
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Marriott completed its acquisition of W Hotels on 23 September 2016, after announcing the deal on 16 November 2015. The deal was valued at $13 billion.
Who owned W Hotels before Marriott?
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W Hotels was an independent company from its founding in 1998 until Marriott acquired it in 2016.
Is W Hotels still owned by Marriott?
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Yes. As of 16 September 2026, W Hotels is still owned by Marriott. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.