Wirecutter is owned by The New York Times (the United States, NYSE: NYT), which acquired the brand on 24 October 2016 for $25 million.[1][2] Wirecutter was founded in 2011 in the United States and was independent until 2016.
Wirecutter reviews consumer products and names a single pick per category rather than ranking many, funding itself through affiliate commissions. The New York Times acquired it in 2016 for about $30 million. Its reviews are researched over weeks and updated as products change, and the model of a single recommendation has been copied widely across consumer journalism.
The New York Times Company bought the product review sites The Wirecutter and The Sweethome for $25.0 million, its first move into affiliate commerce as a revenue line. The two sites were later folded into a single Wirecutter brand, which the company began selling as a standalone subscription in 2021. The $25.0 million covered both sites; only Wirecutter survives as a brand.
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Frequently asked questions
Who is the parent company of Wirecutter?
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The parent company of Wirecutter is The New York Times, a publicly listed company headquartered in the United States.
Is Wirecutter American?
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Yes. Wirecutter originated in the United States in 2011 and its owner, The New York Times, is also headquartered in the United States.
When did The New York Times buy Wirecutter?
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The New York Times completed its acquisition of Wirecutter on 24 October 2016. The deal was valued at $25 million (enterprise value).
Who owned Wirecutter before The New York Times?
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Wirecutter was an independent company from its founding in 2011 until The New York Times acquired it in 2016.
Is Wirecutter still owned by The New York Times?
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Yes. As of 16 September 2026, Wirecutter is still owned by The New York Times. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.