Who are Binggrae's biggest competitors?
On Brandtree, Binggrae's biggest competitors by shared categories are Indofood, which shares 4 categories, such as ice cream and milk & cream; TINE, which shares 3 categories, such as ice cream; and Glico, which shares 3 categories, such as ice cream.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Binggrae controls 8 brands with a page here, across 5 categories; 90 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Indofood | 4 | 33% | Ice cream, Milk & cream and Salty snacks and 1 more |
| 2 | TINE | 3 | 50% | Ice cream, Milk & cream and Protein & sports nutrition |
| 3 | Glico | 3 | 27% | Ice cream, Ready-to-drink tea & coffee and Salty snacks |
| 4 | SADAFCO | 3 | 60% | Ice cream, Milk & cream and Salty snacks |
| 5 | Mengniu | 2 | 29% | Ice cream and Milk & cream |
| 6 | Yili | 2 | 25% | Ice cream and Milk & cream |
| 7 | Amul | 2 | 33% | Ice cream and Milk & cream |
| 8 | Ultrajaya | 2 | 33% | Milk & cream and Ready-to-drink tea & coffee |
| 9 | Emmi | 2 | 25% | Milk & cream and Ready-to-drink tea & coffee |
| 10 | Orion | 2 | 25% | Salty snacks and Protein & sports nutrition |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Binggrae and Indofood: 4 shared categories
| Category | Binggrae | Indofood |
|---|---|---|
| Ice cream | Bravo Cone, Melona, Samanco, Together | Indoeskrim |
| Milk & cream | Banana-Flavored Milk | Cap Enaak, Indomilk, Milkuat, Tiga Sapi |
| Salty snacks | Crab Chips | Chiki, Chitato, Qtela |
| Ready-to-drink tea & coffee | A Café La | Ichi Ocha |
Binggrae and TINE: 3 shared categories
| Category | Binggrae | TINE |
|---|---|---|
| Ice cream | Bravo Cone, Melona, Samanco, Together | Diplom-Is, Royal |
| Milk & cream | Banana-Flavored Milk | TINE |
| Protein & sports nutrition | THE:Danbaek | YT |
Binggrae and Glico: 3 shared categories
| Category | Binggrae | Glico |
|---|---|---|
| Ice cream | Bravo Cone, Melona, Samanco, Together | Giant Cone, SUNAO |
| Ready-to-drink tea & coffee | A Café La | Café au Lait |
| Salty snacks | Crab Chips | PRETZ |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Binggrae owns and the most overlapping owners on Brandtree.