Who are Orion's biggest competitors?
On Brandtree, Orion's biggest competitors by shared categories are Mars, which shares 4 categories, such as salty snacks and ready-to-eat cereal; Edita, which shares 3 categories, such as salty snacks; and Campbell's, which shares 2 categories, such as salty snacks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Orion controls 8 brands with a page here, across 5 categories; 79 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars | 4 | 25% | Salty snacks, Ready-to-eat cereal and Cookies & crackers and 1 more |
| 2 | Edita | 3 | 43% | Salty snacks, Cookies & crackers and Cakes |
| 3 | Campbell's | 2 | 20% | Salty snacks and Cookies & crackers |
| 4 | Calbee | 2 | 40% | Salty snacks and Ready-to-eat cereal |
| 5 | PepsiCo | 2 | 13% | Salty snacks and Cookies & crackers |
| 6 | Grupo Bimbo | 2 | 33% | Salty snacks and Cakes |
| 7 | Ülker Bisküvi | 2 | 33% | Cookies & crackers and Cakes |
| 8 | Monde Nissin | 2 | 29% | Cookies & crackers and Cakes |
| 9 | Lotus Bakeries | 2 | 25% | Cookies & crackers and Cakes |
| 10 | AVI | 2 | 22% | Cookies & crackers and Salty snacks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Orion and Mars: 4 shared categories
Orion and Edita: 3 shared categories
Orion and Campbell's: 2 shared categories
| Category | Orion | Campbell's |
|---|---|---|
| Salty snacks | Cuttlefish Peanut Balls, Kkobuk Chips, Poca Chips | Cape Cod, Kettle Brand, Late July, Pop Secret, Snyder's of Hanover |
| Cookies & crackers | Diget, Orion Choco Pie | Goldfish, Lance, Pepperidge Farm |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Orion owns and the most overlapping owners on Brandtree.