Who are AVI's biggest competitors?
On Brandtree, AVI's biggest competitors by shared categories are Edita, which shares 3 categories, such as cookies & crackers and salty snacks; Campbell's, which shares 3 categories, such as cookies & crackers; and URC, which shares 3 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. AVI controls 8 brands with a page here, across 6 categories; 98 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Edita | 3 | 38% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 2 | Campbell's | 3 | 30% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 3 | URC | 3 | 33% | Cookies & crackers, Salty snacks and Coffee |
| 4 | Atlantic Grupa | 3 | 21% | Coffee, Cookies & crackers and Salty snacks |
| 5 | Mars | 3 | 17% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 6 | Tata Consumer | 2 | 25% | Tea and Coffee |
| 7 | Orion | 2 | 22% | Cookies & crackers and Salty snacks |
| 8 | Mayora | 2 | 20% | Cookies & crackers and Coffee |
| 9 | Arcor | 2 | 17% | Cookies & crackers and Salty snacks |
| 10 | Hain Celestial | 2 | 29% | Salty snacks and Tea |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
AVI and Edita: 3 shared categories
| Category | AVI | Edita |
|---|---|---|
| Cookies & crackers | Bakers, Provita | Freska, Oniro |
| Salty snacks | Willards | Bake Rolz, Bake Stix |
| Frozen meals & pizza | I&J | Molto Forni |
AVI and Campbell's: 3 shared categories
| Category | AVI | Campbell's |
|---|---|---|
| Cookies & crackers | Bakers, Provita | Goldfish, Lance, Pepperidge Farm |
| Salty snacks | Willards | Cape Cod, Kettle Brand, Late July, Pop Secret, Snyder's of Hanover |
| Frozen meals & pizza | I&J | Michael Angelo's |
AVI and URC: 3 shared categories
| Category | AVI | URC |
|---|---|---|
| Cookies & crackers | Bakers, Provita | Munchy's |
| Salty snacks | Willards | Jack 'n Jill, Piattos |
| Coffee | Ciro | Great Taste |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand AVI owns and the most overlapping owners on Brandtree.