Who are Mars' biggest competitors?
On Brandtree, Mars' biggest competitors by shared categories are Arcor, which shares 6 categories, such as chocolate and gum & mints; Ferrero, which shares 5 categories, such as chocolate; and Mondelēz, which shares 5 categories, such as chocolate.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Mars controls 42 brands with a page here, across 15 categories; 127 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Arcor Mars vs Arcor | 6 | 35% | Chocolate, Gum & mints and Candy & sugar confectionery and 3 more |
| 2 | Ferrero Mars vs Ferrero | 5 | 29% | Chocolate, Ready-to-eat cereal and Candy & sugar confectionery and 2 more |
| 3 | Mondelēz Mars vs Mondelēz | 5 | 28% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 2 more |
| 4 | General Mills Mars vs General Mills | 5 | 25% | Ready-to-eat cereal, Snack bars and Dog food and 2 more |
| 5 | Nestlé Mars vs Nestlé | 5 | 19% | Chocolate, Ready-to-eat cereal and Cat food and 2 more |
| 6 | RCL FOODS Mars vs RCL FOODS | 5 | 25% | Dog food, Cat food and Cakes and 2 more |
| 7 | Edita Mars vs Edita | 5 | 33% | Salty snacks, Cakes and Candy & sugar confectionery and 2 more |
| 8 | Carozzi Mars vs Carozzi | 5 | 29% | Candy & sugar confectionery, Chocolate and Dog food and 2 more |
| 9 | Hershey | 4 | 27% | Chocolate, Candy & sugar confectionery and Salty snacks and 1 more |
| 10 | Colombina | 4 | 25% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 1 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Mars and Arcor: 6 shared categories
Mars and Ferrero: 5 shared categories
Mars and Mondelēz: 5 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Mars owns and the most overlapping owners on Brandtree.