Who are Mondelēz's biggest competitors?
On Brandtree, Mondelēz's biggest competitors by shared categories are Mars, which shares 5 categories, such as chocolate and candy & sugar confectionery; Arcor, which shares 5 categories, such as chocolate; and Ferrero, which shares 4 categories, such as chocolate.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Mondelēz controls 28 brands with a page here, across 8 categories; 107 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars Mondelēz vs Mars | 5 | 28% | Chocolate, Candy & sugar confectionery and Cookies & crackers and 2 more |
| 2 | Arcor Mondelēz vs Arcor | 5 | 45% | Chocolate, Cookies & crackers and Candy & sugar confectionery and 2 more |
| 3 | Ferrero | 4 | 36% | Chocolate, Cookies & crackers and Candy & sugar confectionery and 1 more |
| 4 | Garudafood | 4 | 36% | Cookies & crackers, Chocolate and Cheese and 1 more |
| 5 | Atlantic Grupa | 4 | 27% | Cookies & crackers, Chocolate and Candy & sugar confectionery and 1 more |
| 6 | Hershey | 3 | 33% | Chocolate, Candy & sugar confectionery and Gum & mints |
| 7 | Colombina | 3 | 30% | Chocolate, Cookies & crackers and Candy & sugar confectionery |
| 8 | Glico | 3 | 21% | Chocolate, Cookies & crackers and Candy & sugar confectionery |
| 9 | Cloetta | 3 | 38% | Chocolate, Candy & sugar confectionery and Gum & mints |
| 10 | Mayora | 3 | 27% | Cookies & crackers, Chocolate and Candy & sugar confectionery |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Mondelēz and Mars: 5 shared categories
Mondelēz and Arcor: 5 shared categories
Mondelēz and Ferrero: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Mondelēz owns and the most overlapping owners on Brandtree.