Who are Edita's biggest competitors?
On Brandtree, Edita's biggest competitors by shared categories are Mars, which shares 5 categories, such as salty snacks and cakes; Orion, which shares 3 categories, such as salty snacks; and Campbell's, which shares 3 categories, such as salty snacks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Edita controls 11 brands with a page here, across 5 categories; 87 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars Edita vs Mars | 5 | 33% | Salty snacks, Cakes and Candy & sugar confectionery and 2 more |
| 2 | Orion | 3 | 43% | Salty snacks, Cookies & crackers and Cakes |
| 3 | Campbell's | 3 | 33% | Salty snacks, Cookies & crackers and Frozen meals & pizza |
| 4 | AVI | 3 | 38% | Cookies & crackers, Salty snacks and Frozen meals & pizza |
| 5 | Arcor | 3 | 30% | Cookies & crackers, Candy & sugar confectionery and Salty snacks |
| 6 | Glico | 3 | 27% | Cookies & crackers, Salty snacks and Candy & sugar confectionery |
| 7 | Atlantic Grupa | 3 | 23% | Cookies & crackers, Salty snacks and Candy & sugar confectionery |
| 8 | Lotus Bakeries | 2 | 25% | Cakes and Cookies & crackers |
| 9 | Grupo Bimbo | 2 | 33% | Cakes and Salty snacks |
| 10 | Ülker Bisküvi | 2 | 33% | Cakes and Cookies & crackers |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Edita and Mars: 5 shared categories
Edita and Orion: 3 shared categories
Edita and Campbell's: 3 shared categories
| Category | Edita | Campbell's |
|---|---|---|
| Salty snacks | Bake Rolz, Bake Stix | Cape Cod, Kettle Brand, Late July, Pop Secret, Snyder's of Hanover |
| Cookies & crackers | Freska, Oniro | Goldfish, Lance, Pepperidge Farm |
| Frozen meals & pizza | Molto Forni | Michael Angelo's |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Edita owns and the most overlapping owners on Brandtree.