Who are RCL FOODS's biggest competitors?
On Brandtree, RCL FOODS's biggest competitors by shared categories are Mars, which shares 5 categories, such as dog food and cat food; J.M. Smucker, which shares 4 categories, such as cakes; and M. Dias Branco, which shares 4 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. RCL FOODS controls 14 brands with a page here, across 10 categories; 103 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Mars RCL FOODS vs Mars | 5 | 25% | Dog food, Cat food and Cakes and 2 more |
| 2 | J.M. Smucker | 4 | 33% | Cakes, Cat food and Sweet spreads & nut butters and 1 more |
| 3 | M. Dias Branco | 4 | 33% | Cookies & crackers, Baking mixes & ingredients and Pasta and 1 more |
| 4 | Alicorp | 4 | 31% | Baking mixes & ingredients, Pasta and Cookies & crackers and 1 more |
| 5 | Carozzi | 4 | 31% | Dog food, Cat food and Cakes and 1 more |
| 6 | Tiger Brands | 4 | 25% | Bread & buns, Hot cereal & oats and Pasta and 1 more |
| 7 | Unilever | 4 | 12% | Baking mixes & ingredients, Mayonnaise & dressings and Pasta and 1 more |
| 8 | Unga Group | 3 | 30% | Baking mixes & ingredients, Hot cereal & oats and Pasta |
| 9 | B&G Foods | 3 | 21% | Baking mixes & ingredients, Sweet spreads & nut butters and Hot cereal & oats |
| 10 | General Mills | 3 | 18% | Baking mixes & ingredients, Dog food and Pasta |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
RCL FOODS and Mars: 5 shared categories
| Category | RCL FOODS | Mars |
|---|---|---|
| Dog food | Bobtail, Canine Cuisine, Ultra Dog | Cesar, Eukanuba, IAMS, Nutro, Pedigree, Royal Canin |
| Cat food | Catmor, Feline Cuisine | Sheba, Whiskas |
| Cakes | PIEMAN'S | Pop-Tarts |
| Cookies & crackers | Ouma | Cheez-It |
| Pasta | Tafelberg | Ben's Original |
RCL FOODS and J.M. Smucker: 4 shared categories
| Category | RCL FOODS | J.M. Smucker |
|---|---|---|
| Cakes | PIEMAN'S | Hostess, Twinkies |
| Cat food | Catmor, Feline Cuisine | Meow Mix |
| Sweet spreads & nut butters | Yum Yum | Jif, Smucker's |
| Bread & buns | Sunbake | Smucker's Uncrustables |
RCL FOODS and M. Dias Branco: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand RCL FOODS owns and the most overlapping owners on Brandtree.