Who are Alicorp's biggest competitors?
On Brandtree, Alicorp's biggest competitors by shared categories are Unilever, which shares 6 categories, such as laundry detergent and toothpaste & toothbrushes; RCL FOODS, which shares 4 categories, such as baking mixes & ingredients; and Square Toiletries, which shares 4 categories, such as laundry detergent.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Alicorp controls 11 brands with a page here, across 7 categories; 96 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever Alicorp vs Unilever | 6 | 21% | Laundry detergent, Toothpaste & toothbrushes and Pasta and 3 more |
| 2 | RCL FOODS | 4 | 31% | Baking mixes & ingredients, Pasta and Cookies & crackers and 1 more |
| 3 | Square Toiletries | 4 | 22% | Laundry detergent, Toothpaste & toothbrushes and Baking mixes & ingredients and 1 more |
| 4 | Procter & Gamble | 3 | 14% | Laundry detergent, Surface & bathroom cleaners and Toothpaste & toothbrushes |
| 5 | Camil | 3 | 38% | Pasta, Baking mixes & ingredients and Cookies & crackers |
| 6 | Lion | 3 | 30% | Laundry detergent, Toothpaste & toothbrushes and Surface & bathroom cleaners |
| 7 | M. Dias Branco | 3 | 30% | Pasta, Cookies & crackers and Baking mixes & ingredients |
| 8 | Bidco Africa | 3 | 27% | Laundry detergent, Baking mixes & ingredients and Pasta |
| 9 | ITC | 3 | 30% | Pasta, Baking mixes & ingredients and Cookies & crackers |
| 10 | Kraft Heinz | 3 | 19% | Baking mixes & ingredients, Pasta and Mayonnaise & dressings |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Alicorp and Unilever: 6 shared categories
Alicorp and RCL FOODS: 4 shared categories
| Category | Alicorp | RCL FOODS |
|---|---|---|
| Baking mixes & ingredients | Primor | Selati, Supreme |
| Pasta | Don Vittorio, Nicolini | Tafelberg |
| Cookies & crackers | Casino | Ouma |
| Mayonnaise & dressings | Alacena | Nola |
Alicorp and Square Toiletries: 4 shared categories
| Category | Alicorp | Square Toiletries |
|---|---|---|
| Laundry detergent | Bolívar, Marsella, Opal, Patito | Chaka |
| Toothpaste & toothbrushes | Dento | Magic, White Plus |
| Baking mixes & ingredients | Primor | Zerocal |
| Surface & bathroom cleaners | Sapolio | Shakti |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Alicorp owns and the most overlapping owners on Brandtree.