Who are Bidco Africa's biggest competitors?
On Brandtree, Bidco Africa's biggest competitors by shared categories are Unilever, which shares 4 categories, such as laundry detergent and baking mixes & ingredients; Square Toiletries, which shares 4 categories, such as baking mixes & ingredients; and Alicorp, which shares 3 categories, such as laundry detergent.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Bidco Africa controls 12 brands with a page here, across 7 categories; 97 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 4 | 13% | Laundry detergent, Baking mixes & ingredients and Dishwashing and 1 more |
| 2 | Square Toiletries | 4 | 22% | Baking mixes & ingredients, Laundry detergent and Diapers & baby wipes and 1 more |
| 3 | Alicorp | 3 | 27% | Laundry detergent, Baking mixes & ingredients and Pasta |
| 4 | Indofood | 3 | 20% | Baking mixes & ingredients, Pasta and Bottled water |
| 5 | Procter & Gamble | 3 | 14% | Laundry detergent, Dishwashing and Diapers & baby wipes |
| 6 | Unga Group | 2 | 25% | Baking mixes & ingredients and Pasta |
| 7 | Lesieur Cristal | 2 | 20% | Baking mixes & ingredients and Butter |
| 8 | BUA Foods | 2 | 29% | Baking mixes & ingredients and Pasta |
| 9 | Molinos | 2 | 20% | Baking mixes & ingredients and Pasta |
| 10 | Henkel | 2 | 18% | Laundry detergent and Dishwashing |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Bidco Africa and Unilever: 4 shared categories
| Category | Bidco Africa | Unilever |
|---|---|---|
| Laundry detergent | Msafi, White Star | OMO, Persil |
| Baking mixes & ingredients | Cowboy, Elianto, Golden Fry, Kimbo, Ufuta | Maizena |
| Dishwashing | Nuru | Sunlight |
| Pasta | Noodies | Pot Noodle |
Bidco Africa and Square Toiletries: 4 shared categories
| Category | Bidco Africa | Square Toiletries |
|---|---|---|
| Baking mixes & ingredients | Cowboy, Elianto, Golden Fry, Kimbo, Ufuta | Zerocal |
| Laundry detergent | Msafi, White Star | Chaka |
| Diapers & baby wipes | Gental Care | Supermom |
| Dishwashing | Nuru | Maxclean |
Bidco Africa and Alicorp: 3 shared categories
| Category | Bidco Africa | Alicorp |
|---|---|---|
| Laundry detergent | Msafi, White Star | Bolívar, Marsella, Opal, Patito |
| Baking mixes & ingredients | Cowboy, Elianto, Golden Fry, Kimbo, Ufuta | Primor |
| Pasta | Noodies | Don Vittorio, Nicolini |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Bidco Africa owns and the most overlapping owners on Brandtree.