Who are Henkel's biggest competitors?
On Brandtree, Henkel's biggest competitors by shared categories are Unilever, which shares 5 categories, such as shampoo & conditioner and laundry detergent; Procter & Gamble, which shares 4 categories, such as dishwashing; and Hemas, which shares 3 categories, such as shampoo & conditioner.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Henkel controls 12 brands with a page here, across 6 categories; 33 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever Henkel vs Unilever | 5 | 17% | Shampoo & conditioner, Laundry detergent and Bar soap & body wash and 2 more |
| 2 | Procter & Gamble | 4 | 20% | Dishwashing, Laundry detergent and Shampoo & conditioner and 1 more |
| 3 | Hemas | 3 | 25% | Shampoo & conditioner, Laundry detergent and Bar soap & body wash |
| 4 | Square Toiletries | 3 | 17% | Shampoo & conditioner, Dishwashing and Laundry detergent |
| 5 | Kao | 3 | 30% | Laundry detergent, Shampoo & conditioner and Bar soap & body wash |
| 6 | Lion | 2 | 20% | Dishwashing and Laundry detergent |
| 7 | L'Oréal | 2 | 17% | Shampoo & conditioner and Hair colour & styling |
| 8 | Marico | 2 | 29% | Shampoo & conditioner and Hair colour & styling |
| 9 | WD-40 Company | 2 | 29% | Adhesives & repair and Bar soap & body wash |
| 10 | KKR | 2 | 22% | Hair colour & styling and Shampoo & conditioner |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Henkel and Unilever: 5 shared categories
| Category | Henkel | Unilever |
|---|---|---|
| Shampoo & conditioner | OLAPLEX, Syoss | Clear, Living Proof, Nexxus, SheaMoisture, Suave, Sunsilk, TRESemmé |
| Laundry detergent | Persil (Henkel), Purex | OMO, Persil |
| Bar soap & body wash | Dial | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| Dishwashing | Pril, Somat | Sunlight |
| Hair colour & styling | got2b, Schwarzkopf | VO5 |
Henkel and Procter & Gamble: 4 shared categories
| Category | Henkel | Procter & Gamble |
|---|---|---|
| Dishwashing | Pril, Somat | Cascade, Dawn, Fairy |
| Laundry detergent | Persil (Henkel), Purex | Ariel, Gain, Tide |
| Shampoo & conditioner | OLAPLEX, Syoss | Head & Shoulders, Herbal Essences, Pantene |
| Bar soap & body wash | Dial | Ivory, Safeguard |
Henkel and Hemas: 3 shared categories
| Category | Henkel | Hemas |
|---|---|---|
| Shampoo & conditioner | OLAPLEX, Syoss | Dandex, Kumarika |
| Laundry detergent | Persil (Henkel), Purex | Diva |
| Bar soap & body wash | Dial | Velvet |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Henkel owns and the most overlapping owners on Brandtree.