Who are Kao's biggest competitors?
On Brandtree, Kao's biggest competitors by shared categories are Unilever, which shares 6 categories, such as shampoo & conditioner and bar soap & body wash; Hemas, which shares 5 categories, such as shampoo & conditioner; and Square Toiletries, which shares 5 categories, such as body care & lotions.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kao controls 7 brands with a page here, across 7 categories; 44 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever Kao vs Unilever | 6 | 21% | Shampoo & conditioner, Bar soap & body wash and Facial skin care and 3 more |
| 2 | Hemas Kao vs Hemas | 5 | 45% | Shampoo & conditioner, Bar soap & body wash and Body care & lotions and 2 more |
| 3 | Square Toiletries Kao vs Square Toiletries | 5 | 29% | Body care & lotions, Shampoo & conditioner and Diapers & baby wipes and 2 more |
| 4 | Procter & Gamble Kao vs Procter & Gamble | 5 | 25% | Laundry detergent, Shampoo & conditioner and Bar soap & body wash and 2 more |
| 5 | L'Oréal | 4 | 36% | Dermocosmetics & clinical skin care, Shampoo & conditioner and Body care & lotions and 1 more |
| 6 | Kenvue | 4 | 33% | Body care & lotions, Diapers & baby wipes and Facial skin care and 1 more |
| 7 | Estée Lauder | 3 | 33% | Facial skin care, Dermocosmetics & clinical skin care and Shampoo & conditioner |
| 8 | Farmec | 3 | 33% | Facial skin care, Body care & lotions and Dermocosmetics & clinical skin care |
| 9 | Henkel | 3 | 30% | Laundry detergent, Shampoo & conditioner and Bar soap & body wash |
| 10 | Beiersdorf | 3 | 27% | Body care & lotions, Dermocosmetics & clinical skin care and Facial skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kao and Unilever: 6 shared categories
Kao and Hemas: 5 shared categories
Kao and Square Toiletries: 5 shared categories
Square Toiletries · Full head-to-head
| Category | Kao | Square Toiletries |
|---|---|---|
| Body care & lotions | Jergens | Maya, Meril |
| Shampoo & conditioner | John Frieda | Jui, Select Plus |
| Diapers & baby wipes | Merries | Supermom |
| Facial skin care | Bioré | Revive |
| Laundry detergent | Attack | Chaka |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kao owns and the most overlapping owners on Brandtree.