Who are L'Oréal's biggest competitors?
On Brandtree, L'Oréal's biggest competitors by shared categories are Unilever, which shares 7 categories, such as shampoo & conditioner and dermocosmetics & clinical skin care; Estée Lauder, which shares 5 categories, such as makeup; and Beiersdorf, which shares 4 categories, such as body care & lotions.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. L'Oréal controls 21 brands with a page here, across 8 categories; 38 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever L'Oréal vs Unilever | 7 | 24% | Shampoo & conditioner, Dermocosmetics & clinical skin care and Facial skin care and 4 more |
| 2 | Estée Lauder L'Oréal vs Estée Lauder | 5 | 63% | Makeup, Facial skin care and Fragrance and 2 more |
| 3 | Beiersdorf | 4 | 36% | Body care & lotions, Makeup and Dermocosmetics & clinical skin care and 1 more |
| 4 | Kao | 4 | 36% | Dermocosmetics & clinical skin care, Shampoo & conditioner and Body care & lotions and 1 more |
| 5 | KOSÉ | 3 | 38% | Makeup, Facial skin care and Body care & lotions |
| 6 | Coty | 3 | 38% | Makeup, Hair colour & styling and Nail care |
| 7 | Square Toiletries | 3 | 15% | Shampoo & conditioner, Body care & lotions and Facial skin care |
| 8 | Puig | 3 | 38% | Fragrance, Makeup and Dermocosmetics & clinical skin care |
| 9 | Farmec | 3 | 30% | Facial skin care, Dermocosmetics & clinical skin care and Body care & lotions |
| 10 | KKR | 3 | 30% | Hair colour & styling, Shampoo & conditioner and Nail care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
L'Oréal and Unilever: 7 shared categories
L'Oréal and Estée Lauder: 5 shared categories
Estée Lauder · Full head-to-head
L'Oréal and Beiersdorf: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand L'Oréal owns and the most overlapping owners on Brandtree.