Who are Farmec's biggest competitors?
On Brandtree, Farmec's biggest competitors by shared categories are Unilever, which shares 4 categories, such as facial skin care and dermocosmetics & clinical skin care; Square Toiletries, which shares 4 categories, such as body care & lotions; and Reckitt, which shares 4 categories, such as facial skin care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Farmec controls 7 brands with a page here, across 5 categories; 35 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 4 | 14% | Facial skin care, Dermocosmetics & clinical skin care and Body care & lotions and 1 more |
| 2 | Square Toiletries | 4 | 25% | Body care & lotions, Facial skin care and Surface & bathroom cleaners and 1 more |
| 3 | Reckitt | 4 | 24% | Facial skin care, Surface & bathroom cleaners and Body care & lotions and 1 more |
| 4 | L'Oréal | 3 | 30% | Facial skin care, Dermocosmetics & clinical skin care and Body care & lotions |
| 5 | Colgate-Palmolive | 3 | 27% | Surface & bathroom cleaners, Dermocosmetics & clinical skin care and Hand soap & sanitiser |
| 6 | Beiersdorf | 3 | 33% | Body care & lotions, Facial skin care and Dermocosmetics & clinical skin care |
| 7 | Kao | 3 | 33% | Facial skin care, Body care & lotions and Dermocosmetics & clinical skin care |
| 8 | Procter & Gamble | 2 | 10% | Facial skin care and Surface & bathroom cleaners |
| 9 | KOSÉ | 2 | 33% | Facial skin care and Body care & lotions |
| 10 | Estée Lauder | 2 | 25% | Facial skin care and Dermocosmetics & clinical skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Farmec and Unilever: 4 shared categories
Farmec and Square Toiletries: 4 shared categories
| Category | Farmec | Square Toiletries |
|---|---|---|
| Body care & lotions | Farmec | Maya, Meril |
| Facial skin care | Doina, Gerovital | Revive |
| Surface & bathroom cleaners | Nufăr, Triumf | Shakti |
| Hand soap & sanitiser | Dermofarm | Sepnil |
Farmec and Reckitt: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Farmec owns and the most overlapping owners on Brandtree.