Who are Reckitt's biggest competitors?
On Brandtree, Reckitt's biggest competitors by shared categories are Procter & Gamble, which shares 9 categories, such as fabric softener & stain removal and cold; Unilever, which shares 8 categories, such as fabric softener & stain removal; and Square Toiletries, which shares 8 categories, such as body care & lotions.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Reckitt controls 20 brands with a page here, across 16 categories; 56 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble Reckitt vs Procter & Gamble | 9 | 36% | Fabric softener & stain removal, Cold and Dishwashing and 6 more |
| 2 | Unilever Reckitt vs Unilever | 8 | 22% | Fabric softener & stain removal, Facial skin care and Bleach & disinfectant and 5 more |
| 3 | Square Toiletries Reckitt vs Square Toiletries | 8 | 35% | Body care & lotions, Fabric softener & stain removal and Air freshener and 5 more |
| 4 | Kenvue Reckitt vs Kenvue | 5 | 25% | Cold, Pain relief and Bandages & wound care and 2 more |
| 5 | Church & Dwight | 4 | 21% | Fabric softener & stain removal, Condoms & lubricants and Digestive health and 1 more |
| 6 | Farmec | 4 | 24% | Facial skin care, Surface & bathroom cleaners and Body care & lotions and 1 more |
| 7 | Kobayashi Pharmaceutical | 4 | 24% | Cold, Air freshener and Pain relief and 1 more |
| 8 | Bayer | 4 | 22% | Cold, Digestive health and Body care & lotions and 1 more |
| 9 | Lion | 4 | 22% | Dishwashing, Laundry detergent and Hand soap & sanitiser and 1 more |
| 10 | Colgate-Palmolive | 4 | 19% | Fabric softener & stain removal, Surface & bathroom cleaners and Dishwashing and 1 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Reckitt and Procter & Gamble: 9 shared categories
Procter & Gamble · Full head-to-head
Reckitt and Unilever: 8 shared categories
Reckitt and Square Toiletries: 8 shared categories
Square Toiletries · Full head-to-head
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Reckitt owns and the most overlapping owners on Brandtree.