Brandtree

Who are Church & Dwight's biggest competitors?

On Brandtree, Church & Dwight's biggest competitors by shared categories are Procter & Gamble, which shares 6 categories, such as fabric softener & stain removal and toothpaste & toothbrushes; Unilever, which shares 6 categories, such as toothpaste & toothbrushes; and Square Toiletries, which shares 4 categories, such as toothpaste & toothbrushes.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Church & Dwight controls 9 brands with a page here, across 7 categories; 34 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 Procter & Gamble
Church & Dwight vs Procter & Gamble
6 32% Fabric softener & stain removal, Toothpaste & toothbrushes and Laundry detergent and 3 more
2 Unilever
Church & Dwight vs Unilever
6 21% Toothpaste & toothbrushes, Fabric softener & stain removal and Shampoo & conditioner and 3 more
3 Square Toiletries 4 22% Toothpaste & toothbrushes, Fabric softener & stain removal and Shampoo & conditioner and 1 more
4 Reckitt 4 21% Fabric softener & stain removal, Condoms & lubricants and Digestive health and 1 more
5 Dabur 3 30% Toothpaste & toothbrushes, Shampoo & conditioner and Vitamins & supplements
6 Hemas 3 23% Shampoo & conditioner, Toothpaste & toothbrushes and Laundry detergent
7 Haleon 2 22% Toothpaste & toothbrushes and Vitamins & supplements
8 Lion 2 18% Toothpaste & toothbrushes and Laundry detergent
9 Colgate-Palmolive 2 14% Toothpaste & toothbrushes and Fabric softener & stain removal
10 LG H&H 2 25% Toothpaste & toothbrushes and Shampoo & conditioner

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

Church & Dwight and Procter & Gamble: 6 shared categories

Procter & Gamble · Full head-to-head

Church & Dwight and Unilever: 6 shared categories

Unilever · Full head-to-head

Church & Dwight and Square Toiletries: 4 shared categories

Square Toiletries

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Church & Dwight owns and the most overlapping owners on Brandtree.