vitafusion is owned by Church & Dwight (the United States, NYSE: CHD), which acquired the brand on 1 October 2012 for $650 million.[1][2] vitafusion was founded in 2006 in the United States and was independent until 2012.
vitafusion makes gummy vitamins for adults, a format that was previously confined to children's products, and helped turn supplements into something closer to confectionery in presentation. Church & Dwight acquired it with Avid Health in 2012 for $650 million, and it leads the American gummy vitamin category.
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Church & Dwight acquired Avid Health, owner of the vitafusion and L'il Critters gummy vitamin brands, for about $650 million. Gummy vitamins were then growing far faster than tablets, and the purchase gave the company a position in supplements it had not had.
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The parent company of vitafusion is Church & Dwight, a publicly listed company headquartered in the United States.
Yes. vitafusion originated in the United States in 2006 and its owner, Church & Dwight, is also headquartered in the United States.
Church & Dwight completed its acquisition of vitafusion on 1 October 2012, after announcing the deal on 13 September 2012. The deal was valued at $650 million (enterprise value).
vitafusion was an independent company from its founding in 2006 until Church & Dwight acquired it in 2012.
Yes. As of 16 September 2026, vitafusion is still owned by Church & Dwight. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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