Who are Lion's biggest competitors?
On Brandtree, Lion's biggest competitors by shared categories are Square Toiletries, which shares 5 categories, such as toothpaste & toothbrushes and dishwashing; Procter & Gamble, which shares 4 categories, such as dishwashing; and Unilever, which shares 4 categories, such as toothpaste & toothbrushes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Lion controls 9 brands with a page here, across 6 categories; 28 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Square Toiletries Lion vs Square Toiletries | 5 | 31% | Toothpaste & toothbrushes, Dishwashing and Laundry detergent and 2 more |
| 2 | Procter & Gamble | 4 | 20% | Dishwashing, Laundry detergent and Toothpaste & toothbrushes and 1 more |
| 3 | Unilever | 4 | 13% | Toothpaste & toothbrushes, Laundry detergent and Dishwashing and 1 more |
| 4 | Colgate-Palmolive | 4 | 36% | Toothpaste & toothbrushes, Dishwashing and Surface & bathroom cleaners and 1 more |
| 5 | Reckitt | 4 | 22% | Dishwashing, Laundry detergent and Hand soap & sanitiser and 1 more |
| 6 | Alicorp | 3 | 30% | Laundry detergent, Toothpaste & toothbrushes and Surface & bathroom cleaners |
| 7 | Henkel | 2 | 20% | Dishwashing and Laundry detergent |
| 8 | Bidco Africa | 2 | 18% | Laundry detergent and Dishwashing |
| 9 | Church & Dwight | 2 | 18% | Toothpaste & toothbrushes and Laundry detergent |
| 10 | Farmec | 2 | 22% | Surface & bathroom cleaners and Hand soap & sanitiser |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Lion and Square Toiletries: 5 shared categories
Square Toiletries · Full head-to-head
| Category | Lion | Square Toiletries |
|---|---|---|
| Toothpaste & toothbrushes | CLINICA, SYSTEMA | Magic, White Plus |
| Dishwashing | CHARMY, Mama Lemon | Maxclean |
| Laundry detergent | Acron, TOP | Chaka |
| Hand soap & sanitiser | KireiKirei | Sepnil |
| Surface & bathroom cleaners | LOOK | Shakti |
Lion and Procter & Gamble: 4 shared categories
| Category | Lion | Procter & Gamble |
|---|---|---|
| Dishwashing | CHARMY, Mama Lemon | Cascade, Dawn, Fairy |
| Laundry detergent | Acron, TOP | Ariel, Gain, Tide |
| Toothpaste & toothbrushes | CLINICA, SYSTEMA | Crest, Oral-B |
| Surface & bathroom cleaners | LOOK | Mr. Clean, Swiffer |
Lion and Unilever: 4 shared categories
| Category | Lion | Unilever |
|---|---|---|
| Toothpaste & toothbrushes | CLINICA, SYSTEMA | Close-Up, Pepsodent, Signal, Zendium |
| Laundry detergent | Acron, TOP | OMO, Persil |
| Dishwashing | CHARMY, Mama Lemon | Sunlight |
| Surface & bathroom cleaners | LOOK | Cif |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Lion owns and the most overlapping owners on Brandtree.