Who are Kenvue's biggest competitors?
On Brandtree, Kenvue's biggest competitors by shared categories are Square Toiletries, which shares 5 categories, such as feminine care and body care & lotions; Reckitt, which shares 5 categories, such as cold; and Procter & Gamble, which shares 5 categories, such as feminine care.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kenvue controls 13 brands with a page here, across 9 categories; 43 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Square Toiletries Kenvue vs Square Toiletries | 5 | 26% | Feminine care, Body care & lotions and Shampoo & conditioner and 2 more |
| 2 | Reckitt Kenvue vs Reckitt | 5 | 25% | Cold, Pain relief and Bandages & wound care and 2 more |
| 3 | Procter & Gamble Kenvue vs Procter & Gamble | 5 | 23% | Feminine care, Shampoo & conditioner and Cold and 2 more |
| 4 | Kao | 4 | 33% | Body care & lotions, Diapers & baby wipes and Facial skin care and 1 more |
| 5 | Hemas | 4 | 29% | Feminine care, Shampoo & conditioner and Body care & lotions and 1 more |
| 6 | Emami | 3 | 30% | Pain relief, Body care & lotions and Shampoo & conditioner |
| 7 | Prestige Consumer Healthcare | 3 | 30% | Cold, Pain relief and Feminine care |
| 8 | Unicharm | 3 | 30% | Diapers & baby wipes, Feminine care and Facial skin care |
| 9 | Bayer | 3 | 25% | Pain relief, Cold and Body care & lotions |
| 10 | Beiersdorf | 3 | 23% | Body care & lotions, Bandages & wound care and Facial skin care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kenvue and Square Toiletries: 5 shared categories
Square Toiletries · Full head-to-head
| Category | Kenvue | Square Toiletries |
|---|---|---|
| Feminine care | Carefree, Stayfree | Femina, Senora |
| Body care & lotions | Aveeno | Maya, Meril |
| Shampoo & conditioner | OGX | Jui, Select Plus |
| Diapers & baby wipes | Johnson's Baby | Supermom |
| Facial skin care | Neutrogena | Revive |
Kenvue and Reckitt: 5 shared categories
| Category | Kenvue | Reckitt |
|---|---|---|
| Cold | Benadryl, Zyrtec | Lemsip, Mucinex, Strepsils |
| Pain relief | Motrin, Nicorette, Tylenol | Nurofen |
| Bandages & wound care | Band-Aid | Scholl |
| Body care & lotions | Aveeno | E45 |
| Facial skin care | Neutrogena | Clearasil |
Kenvue and Procter & Gamble: 5 shared categories
Procter & Gamble · Full head-to-head
| Category | Kenvue | Procter & Gamble |
|---|---|---|
| Feminine care | Carefree, Stayfree | Always, Tampax, Whisper |
| Shampoo & conditioner | OGX | Head & Shoulders, Herbal Essences, Pantene |
| Cold | Benadryl, Zyrtec | Vicks |
| Diapers & baby wipes | Johnson's Baby | Luvs, Pampers |
| Facial skin care | Neutrogena | Olay, SK-II |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kenvue owns and the most overlapping owners on Brandtree.