Who are Unicharm's biggest competitors?
On Brandtree, Unicharm's biggest competitors by shared categories are Kimberly-Clark, which shares 3 categories, such as diapers & baby wipes and feminine care; Procter & Gamble, which shares 3 categories, such as diapers & baby wipes; and Kenvue, which shares 3 categories, such as diapers & baby wipes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Unicharm controls 5 brands with a page here, across 4 categories; 24 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kimberly-Clark | 3 | 60% | Diapers & baby wipes, Feminine care and Incontinence care |
| 2 | Procter & Gamble | 3 | 16% | Diapers & baby wipes, Feminine care and Facial skin care |
| 3 | Kenvue | 3 | 30% | Diapers & baby wipes, Feminine care and Facial skin care |
| 4 | Square Toiletries | 3 | 19% | Diapers & baby wipes, Feminine care and Facial skin care |
| 5 | Essity | 2 | 33% | Feminine care and Incontinence care |
| 6 | Kao | 2 | 22% | Diapers & baby wipes and Facial skin care |
| 7 | Hemas | 2 | 18% | Facial skin care and Feminine care |
| 8 | Amorepacific | 1 | 20% | Facial skin care |
| 9 | e.l.f. Beauty | 1 | 20% | Facial skin care |
| 10 | Pigeon | 1 | 20% | Incontinence care |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Unicharm and Kimberly-Clark: 3 shared categories
| Category | Unicharm | Kimberly-Clark |
|---|---|---|
| Diapers & baby wipes | MamyPoko, Moony | GoodNites, Huggies, Pull-Ups |
| Feminine care | Sofy | Kotex, U by Kotex |
| Incontinence care | Lifree | Depend, Poise |
Unicharm and Procter & Gamble: 3 shared categories
| Category | Unicharm | Procter & Gamble |
|---|---|---|
| Diapers & baby wipes | MamyPoko, Moony | Luvs, Pampers |
| Feminine care | Sofy | Always, Tampax, Whisper |
| Facial skin care | Silcot | Olay, SK-II |
Unicharm and Kenvue: 3 shared categories
| Category | Unicharm | Kenvue |
|---|---|---|
| Diapers & baby wipes | MamyPoko, Moony | Johnson's Baby |
| Feminine care | Sofy | Carefree, Stayfree |
| Facial skin care | Silcot | Neutrogena |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Unicharm owns and the most overlapping owners on Brandtree.