Who are Emami's biggest competitors?
On Brandtree, Emami's biggest competitors by shared categories are Square Toiletries, which shares 3 categories, such as body care & lotions and shampoo & conditioner; Hemas, which shares 3 categories, such as shampoo & conditioner; and Kenvue, which shares 3 categories, such as pain relief.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Emami controls 10 brands with a page here, across 4 categories; 33 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Square Toiletries | 3 | 19% | Body care & lotions, Shampoo & conditioner and Men's grooming |
| 2 | Hemas | 3 | 30% | Shampoo & conditioner, Body care & lotions and Men's grooming |
| 3 | Kenvue | 3 | 30% | Pain relief, Body care & lotions and Shampoo & conditioner |
| 4 | L'Oréal | 2 | 20% | Shampoo & conditioner and Body care & lotions |
| 5 | Procter & Gamble | 2 | 10% | Shampoo & conditioner and Men's grooming |
| 6 | Unilever | 2 | 7% | Shampoo & conditioner and Body care & lotions |
| 7 | Philips | 2 | 29% | Body care & lotions and Men's grooming |
| 8 | Bayer | 2 | 25% | Body care & lotions and Pain relief |
| 9 | Kao | 2 | 22% | Body care & lotions and Shampoo & conditioner |
| 10 | Reckitt | 2 | 11% | Body care & lotions and Pain relief |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Emami and Square Toiletries: 3 shared categories
| Category | Emami | Square Toiletries |
|---|---|---|
| Body care & lotions | BoroPlus, Creme 21, Dermicool | Maya, Meril |
| Shampoo & conditioner | Brillare, Kesh King, Navratna | Jui, Select Plus |
| Men's grooming | Smart And Handsome, The Man Company | Kool |
Emami and Hemas: 3 shared categories
Emami and Kenvue: 3 shared categories
| Category | Emami | Kenvue |
|---|---|---|
| Pain relief | Mentho Plus, Zandu | Motrin, Nicorette, Tylenol |
| Body care & lotions | BoroPlus, Creme 21, Dermicool | Aveeno |
| Shampoo & conditioner | Brillare, Kesh King, Navratna | OGX |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Emami owns and the most overlapping owners on Brandtree.