Who are Estée Lauder's biggest competitors?
On Brandtree, Estée Lauder's biggest competitors by shared categories are L'Oréal, which shares 5 categories, such as makeup and facial skin care; Unilever, which shares 5 categories, such as facial skin care; and Puig, which shares 3 categories, such as fragrance.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Estée Lauder controls 13 brands with a page here, across 5 categories; 32 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | L'Oréal Estée Lauder vs L'Oréal | 5 | 63% | Makeup, Facial skin care and Fragrance and 2 more |
| 2 | Unilever Estée Lauder vs Unilever | 5 | 18% | Facial skin care, Fragrance and Shampoo & conditioner and 2 more |
| 3 | Puig | 3 | 60% | Fragrance, Makeup and Dermocosmetics & clinical skin care |
| 4 | Beiersdorf | 3 | 33% | Facial skin care, Makeup and Dermocosmetics & clinical skin care |
| 5 | Kao | 3 | 33% | Facial skin care, Dermocosmetics & clinical skin care and Shampoo & conditioner |
| 6 | KOSÉ | 2 | 33% | Facial skin care and Makeup |
| 7 | Amorepacific | 2 | 40% | Facial skin care and Makeup |
| 8 | Shiseido | 2 | 33% | Facial skin care and Makeup |
| 9 | LG H&H | 2 | 33% | Facial skin care and Shampoo & conditioner |
| 10 | e.l.f. Beauty | 2 | 40% | Facial skin care and Makeup |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Estée Lauder and L'Oréal: 5 shared categories
Estée Lauder and Unilever: 5 shared categories
Estée Lauder and Puig: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Estée Lauder owns and the most overlapping owners on Brandtree.