Who are Lesieur Cristal's biggest competitors?
On Brandtree, Lesieur Cristal's biggest competitors by shared categories are Unilever, which shares 3 categories, such as bar soap & body wash and baking mixes & ingredients; Bidco Africa, which shares 2 categories, such as baking mixes & ingredients; and Colgate-Palmolive, which shares 2 categories, such as surface & bathroom cleaners.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Lesieur Cristal controls 11 brands with a page here, across 5 categories; 61 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Unilever | 3 | 10% | Bar soap & body wash, Baking mixes & ingredients and Surface & bathroom cleaners |
| 2 | Bidco Africa | 2 | 20% | Baking mixes & ingredients and Butter |
| 3 | Colgate-Palmolive | 2 | 17% | Surface & bathroom cleaners and Bar soap & body wash |
| 4 | Conagra Brands | 2 | 15% | Baking mixes & ingredients and Butter |
| 5 | Procter & Gamble | 2 | 10% | Surface & bathroom cleaners and Bar soap & body wash |
| 6 | WD-40 Company | 2 | 33% | Surface & bathroom cleaners and Bar soap & body wash |
| 7 | Alicorp | 2 | 20% | Baking mixes & ingredients and Surface & bathroom cleaners |
| 8 | Square Toiletries | 2 | 11% | Baking mixes & ingredients and Surface & bathroom cleaners |
| 9 | Flour Mills of Nigeria | 1 | 17% | Baking mixes & ingredients |
| 10 | Saputo | 1 | 14% | Butter |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Lesieur Cristal and Unilever: 3 shared categories
| Category | Lesieur Cristal | Unilever |
|---|---|---|
| Bar soap & body wash | Taous | Dove, Dove Men+Care, Lifebuoy, Lux, Radox |
| Baking mixes & ingredients | Al Horra, Cristal, Mabrouka | Maizena |
| Surface & bathroom cleaners | El Kef, El Menjel | Cif |
Lesieur Cristal and Bidco Africa: 2 shared categories
Lesieur Cristal and Colgate-Palmolive: 2 shared categories
| Category | Lesieur Cristal | Colgate-Palmolive |
|---|---|---|
| Surface & bathroom cleaners | El Kef, El Menjel | Ajax, Fabuloso |
| Bar soap & body wash | Taous | Protex, Sanex |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Lesieur Cristal owns and the most overlapping owners on Brandtree.