Who are Kraft Heinz's biggest competitors?
On Brandtree, Kraft Heinz's biggest competitors by shared categories are Conagra Brands, which shares 6 categories, such as sauces & ketchup and frozen meals & pizza; Indofood, which shares 5 categories, such as baking mixes & ingredients; and Unilever, which shares 5 categories, such as sauces & ketchup.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Kraft Heinz controls 21 brands with a page here, across 12 categories; 152 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Conagra Brands Kraft Heinz vs Conagra Brands | 6 | 38% | Sauces & ketchup, Frozen meals & pizza and Baking mixes & ingredients and 3 more |
| 2 | Indofood Kraft Heinz vs Indofood | 5 | 28% | Baking mixes & ingredients, Pasta and Sauces & ketchup and 2 more |
| 3 | Unilever Kraft Heinz vs Unilever | 5 | 14% | Sauces & ketchup, Baking mixes & ingredients and Mayonnaise & dressings and 2 more |
| 4 | B&G Foods | 4 | 27% | Sauces & ketchup, Baking mixes & ingredients and Canned & shelf-stable meals and 1 more |
| 5 | General Mills | 4 | 22% | Baking mixes & ingredients, Canned & shelf-stable meals and Frozen meals & pizza and 1 more |
| 6 | Tiger Brands | 4 | 22% | Sauces & ketchup, Canned & shelf-stable meals and Juice & juice drinks and 1 more |
| 7 | Nestlé | 4 | 17% | Frozen meals & pizza, Coffee and Baking mixes & ingredients and 1 more |
| 8 | GraceKennedy | 4 | 27% | Sauces & ketchup, Canned & shelf-stable meals and Cheese and 1 more |
| 9 | Podravka | 4 | 25% | Canned & shelf-stable meals, Baking mixes & ingredients and Pasta and 1 more |
| 10 | Maspex | 4 | 24% | Sauces & ketchup, Canned & shelf-stable meals and Juice & juice drinks and 1 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Kraft Heinz and Conagra Brands: 6 shared categories
Conagra Brands · Full head-to-head
Kraft Heinz and Indofood: 5 shared categories
Kraft Heinz and Unilever: 5 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Kraft Heinz owns and the most overlapping owners on Brandtree.