Who are BMW Group's biggest competitors?
On Brandtree, BMW Group's biggest competitors by shared categories are Volkswagen Group, which shares 3 categories, such as luxury cars and mass-market cars; Tata Motors, which shares 2 categories, such as luxury cars; and Hyundai Motor Group, which shares 2 categories, such as luxury cars.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. BMW Group controls 4 brands with a page here, across 3 categories; 9 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 9 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Volkswagen Group | 3 | 75% | Luxury cars, Mass-market cars and Motorcycles |
| 2 | Tata Motors | 2 | 67% | Luxury cars and Mass-market cars |
| 3 | Hyundai Motor Group | 2 | 67% | Luxury cars and Mass-market cars |
| 4 | Toyota | 2 | 67% | Mass-market cars and Luxury cars |
| 5 | Ford | 2 | 50% | Luxury cars and Mass-market cars |
| 6 | General Motors | 2 | 50% | Mass-market cars and Luxury cars |
| 7 | Stellantis | 2 | 50% | Mass-market cars and Luxury cars |
| 8 | Geely | 2 | 40% | Luxury cars and Mass-market cars |
| 9 | Mercedes-Benz Group | 1 | 20% | Luxury cars |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
BMW Group and Volkswagen Group: 3 shared categories
| Category | BMW Group | Volkswagen Group |
|---|---|---|
| Luxury cars | BMW, Rolls-Royce Motor Cars | Audi, Bentley |
| Mass-market cars | MINI | SEAT, Škoda, Volkswagen |
| Motorcycles | BMW Motorrad | Ducati |
BMW Group and Tata Motors: 2 shared categories
| Category | BMW Group | Tata Motors |
|---|---|---|
| Luxury cars | BMW, Rolls-Royce Motor Cars | Jaguar, Range Rover |
| Mass-market cars | MINI | Land Rover, Tata Motors (cars) |
BMW Group and Hyundai Motor Group: 2 shared categories
| Category | BMW Group | Hyundai Motor Group |
|---|---|---|
| Luxury cars | BMW, Rolls-Royce Motor Cars | Genesis |
| Mass-market cars | MINI | Hyundai, Kia |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand BMW Group owns and the most overlapping owners on Brandtree.