Who are Mercedes-Benz Group's biggest competitors?
On Brandtree, Mercedes-Benz Group's biggest competitors by shared categories are Geely, which shares 3 categories, such as luxury cars and electric vehicles; Volkswagen Group, which shares 2 categories, such as luxury cars; and Ford, which shares 2 categories, such as luxury cars.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Mercedes-Benz Group controls 4 brands with a page here, across 3 categories; 11 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Geely | 3 | 75% | Luxury cars, Electric vehicles and Sports & performance cars |
| 2 | Volkswagen Group | 2 | 40% | Luxury cars and Sports & performance cars |
| 3 | Ford | 2 | 50% | Luxury cars and Sports & performance cars |
| 4 | General Motors | 2 | 50% | Luxury cars and Sports & performance cars |
| 5 | Stellantis | 2 | 50% | Luxury cars and Sports & performance cars |
| 6 | Tata Motors | 1 | 25% | Luxury cars |
| 7 | BMW Group | 1 | 20% | Luxury cars |
| 8 | Ferrari | 1 | 33% | Sports & performance cars |
| 9 | Tesla | 1 | 33% | Electric vehicles |
| 10 | Hyundai Motor Group | 1 | 25% | Luxury cars |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Mercedes-Benz Group and Geely: 3 shared categories
| Category | Mercedes-Benz Group | Geely |
|---|---|---|
| Luxury cars | Mercedes-Benz, Mercedes-Maybach | Volvo Cars |
| Electric vehicles | smart | Polestar |
| Sports & performance cars | Mercedes-AMG | Lotus |
Mercedes-Benz Group and Volkswagen Group: 2 shared categories
| Category | Mercedes-Benz Group | Volkswagen Group |
|---|---|---|
| Luxury cars | Mercedes-Benz, Mercedes-Maybach | Audi, Bentley |
| Sports & performance cars | Mercedes-AMG | CUPRA, Lamborghini, Porsche |
Mercedes-Benz Group and Ford: 2 shared categories
| Category | Mercedes-Benz Group | Ford |
|---|---|---|
| Luxury cars | Mercedes-Benz, Mercedes-Maybach | Lincoln |
| Sports & performance cars | Mercedes-AMG | Ford Mustang |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Mercedes-Benz Group owns and the most overlapping owners on Brandtree.