Who are Marriott's biggest competitors?
On Brandtree, Marriott's biggest competitors by shared categories are Accor, which shares 3 categories, such as luxury hotels and upscale hotels; Hilton, which shares 3 categories, such as luxury hotels; and IHG, which shares 3 categories, such as luxury hotels.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Marriott controls 8 brands with a page here, across 3 categories; 4 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 4 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Accor | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 2 | Hilton | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 3 | IHG | 3 | 100% | Luxury hotels, Upscale hotels and Budget & midscale hotels |
| 4 | Krka | 1 | 13% | Upscale hotels |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Marriott and Accor: 3 shared categories
| Category | Marriott | Accor |
|---|---|---|
| Luxury hotels | St. Regis, The Ritz-Carlton, W Hotels | Fairmont, Raffles, Sofitel |
| Upscale hotels | Marriott Hotels, Sheraton, Westin | Mercure, Novotel |
| Budget & midscale hotels | Courtyard by Marriott, Moxy | ibis |
Marriott and Hilton: 3 shared categories
Marriott and IHG: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Marriott owns and the most overlapping owners on Brandtree.