Mars has completed 2 recorded acquisitions and 0 divestitures or spin-offs, spanning 2008 to 2024.
| Date | Type | Assets | Counterparty | Value |
|---|---|---|---|---|
| Aug 2024announced | Acquisition | Pringles, Cheez-It, Pop-Tarts and RXBAR +3 | — | $35.9bn |
| Sep 2020 | Rebrand | Ben's Original | — | — |
| Oct 2008 | Acquisition | Extra, Orbit, Skittles and Starburst | Wrigley | $23bn |
Mars agreed to acquire Kellanova for $83.50 per share in cash, which would add Pringles and Cheez-It to Mars Snacking and rank among the largest packaged food deals ever. The transaction required clearance in multiple jurisdictions.
Mars renamed Uncle Ben's to Ben's Original and removed the image of an elderly Black man from the packaging, after criticism during the 2020 racial justice protests that the branding drew on a servant stereotype.
Mars acquired the Wm. Wrigley Jr. Company for $80 a share in cash, financed in part by Berkshire Hathaway and Goldman Sachs. The deal created Mars Wrigley and made Mars the largest confectionery company in the world.