Who are Orkla's biggest competitors?
On Brandtree, Orkla's biggest competitors by shared categories are Hormel Foods, which shares 3 categories, such as processed & packaged meat and canned & shelf-stable meals; Kraft Heinz, which shares 3 categories, such as canned & shelf-stable meals; and Premium Brands, which shares 2 categories, such as processed & packaged meat.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Orkla controls 5 brands with a page here, across 5 categories; 75 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Hormel Foods | 3 | 38% | Processed & packaged meat, Canned & shelf-stable meals and Sweet spreads & nut butters |
| 2 | Kraft Heinz | 3 | 21% | Canned & shelf-stable meals, Frozen meals & pizza and Processed & packaged meat |
| 3 | Premium Brands | 2 | 33% | Processed & packaged meat and Frozen meals & pizza |
| 4 | Maple Leaf Foods | 2 | 29% | Processed & packaged meat and Frozen meals & pizza |
| 5 | MHP | 2 | 29% | Frozen meals & pizza and Processed & packaged meat |
| 6 | Century Pacific | 2 | 25% | Canned & shelf-stable meals and Processed & packaged meat |
| 7 | Dabur | 2 | 22% | Sweet spreads & nut butters and Toothpaste & toothbrushes |
| 8 | B&G Foods | 2 | 20% | Sweet spreads & nut butters and Canned & shelf-stable meals |
| 9 | Podravka | 2 | 18% | Canned & shelf-stable meals and Sweet spreads & nut butters |
| 10 | Maspex | 2 | 17% | Canned & shelf-stable meals and Sweet spreads & nut butters |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Orkla and Hormel Foods: 3 shared categories
| Category | Orkla | Hormel Foods |
|---|---|---|
| Processed & packaged meat | Stabburet | Applegate, Columbus, Spam |
| Canned & shelf-stable meals | Felix | Dinty Moore |
| Sweet spreads & nut butters | Kalles Kaviar | Skippy |
Orkla and Kraft Heinz: 3 shared categories
Orkla and Premium Brands: 2 shared categories
| Category | Orkla | Premium Brands |
|---|---|---|
| Processed & packaged meat | Stabburet | Freybe, Grimm's, Hempler's, Piller's |
| Frozen meals & pizza | Grandiosa | Raybern's |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Orkla owns and the most overlapping owners on Brandtree.