Simply Good Foods: brands it owns and its ownership tree
Simply Good Foods (NASDAQ: SMPL) is a publicly listed company headquartered in Denver, Colorado, United States that owns 3 consumer brands.[1]
Simply Good Foods was created in 2017 to hold Atkins Nutritionals, and has since bought Quest Nutrition and OWYN. It sells nutrition bars, shakes and snacks built around low sugar and high protein, and its brands sit in a category that has moved from dieting towards everyday protein consumption.
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Company facts
- Legal name
- The Simply Good Foods Company
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Denver, Colorado, United States
- Founded
- 2017
- Tickers
- NASDAQ: SMPL
- SEC CIK
- 0001702744
- Website
- www.thesimplygoodfoodscompany.com
- Last verified
- · 1 sources
Simply Good Foods in numbers
- Simply Good Foods owns 3 consumer brands tracked here across 1 top-level categories; the largest is food with 3 brands.[1]
Everything Simply Good Foods owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Latest news about Simply Good Foods
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Frequently asked questions
What brands does Simply Good Foods own?
Simply Good Foods owns 3 consumer brands tracked here, including Atkins, OWYN and Quest.
Is Simply Good Foods an American company?
Yes. Simply Good Foods is headquartered in Denver, Colorado, United States and was founded in 2017.
Who owns Simply Good Foods?
Simply Good Foods is a publicly listed company owned by its shareholders; it trades as SMPL on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Simply Good Foods Company Annual Report on Form 10-K filed 2025-10-28 — SEC EDGAR, SEC Form 10-K, published 28 October 2025; retrieved 6 September 2026.
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