Who are Target's biggest competitors?
On Brandtree, Target's biggest competitors by shared categories are Walmart, which shares 3 categories, such as grocery own brands and general merchandise own brands; Sainsbury's, which shares 3 categories, such as grocery own brands; and Coles, which shares 2 categories, such as grocery own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Target controls 6 brands with a page here, across 5 categories; 62 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Walmart | 3 | 60% | Grocery own brands, General merchandise own brands and Casual & denim |
| 2 | Sainsbury's | 3 | 60% | Grocery own brands, Casual & denim and General merchandise own brands |
| 3 | Coles | 2 | 40% | Grocery own brands and General merchandise own brands |
| 4 | Corporación Favorita | 2 | 40% | Grocery own brands and General merchandise own brands |
| 5 | TKM Grupp | 2 | 40% | Grocery own brands and General merchandise own brands |
| 6 | Woolworths Group | 2 | 33% | Grocery own brands and General merchandise own brands |
| 7 | Jerónimo Martins | 2 | 25% | Grocery own brands and General merchandise own brands |
| 8 | Asda | 2 | 40% | Grocery own brands and Casual & denim |
| 9 | FEMSA | 2 | 40% | General merchandise own brands and Grocery own brands |
| 10 | Gap Inc. | 2 | 40% | Casual & denim and Activewear |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Target and Walmart: 3 shared categories
Target and Sainsbury's: 3 shared categories
| Category | Target | Sainsbury's |
|---|---|---|
| Grocery own brands | Favorite Day, Good & Gather | Sainsbury's |
| Casual & denim | Cat & Jack | Tu |
| General merchandise own brands | up & up | Argos |
Target and Coles: 2 shared categories
| Category | Target | Coles |
|---|---|---|
| Grocery own brands | Favorite Day, Good & Gather | Coles, Coles Local |
| General merchandise own brands | up & up | Flybuys, Liquorland |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Target owns and the most overlapping owners on Brandtree.