Crocs: brands it owns and its ownership tree
Crocs (NASDAQ: CROX) is a publicly listed company headquartered in Broomfield, Colorado, United States that owns 2 consumer brands.[1]
Crocs was founded in 2002 selling a foam clog designed for boating, and spent a decade as a widely mocked product before a deliberate strategy of collaborations and personalisation turned that reputation into an asset. It bought Heydude in 2022 to add a second brand.
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brands owned
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divestitures recorded
Company facts
- Legal name
- Crocs, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Broomfield, Colorado, United States
- Founded
- 2002
- Tickers
- NASDAQ: CROX
- SEC CIK
- 0001334036
- Website
- www.crocs.com
- Last verified
- · 1 sources
Crocs in numbers
- Crocs owns 2 consumer brands tracked here across 1 top-level categories; the largest is apparel, footwear & accessories with 2 brands.[1]
- 1 of its brands originated outside United States.
Everything Crocs owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Latest news about Crocs
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Frequently asked questions
What brands does Crocs own?
Crocs owns 2 consumer brands tracked here, including HEYDUDE and Crocs.
Is Crocs an American company?
Yes. Crocs is headquartered in Broomfield, Colorado, United States and was founded in 2002.
Who owns Crocs?
Crocs is a publicly listed company owned by its shareholders; it trades as CROX on the NASDAQ.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crocs, Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.
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