Who owns HEYDUDE?
HEYDUDE is owned by Crocs (the United States, NASDAQ: CROX), which has owned the brand since 17 February 2022.[1] HEYDUDE was founded in 2008 in Italy and was independent until 2022.
Key facts
- Current owner
- Crocs, Inc. verified
- Owned since
- Previous owner
- Independent (2008–2022)
- Owner HQ
- 🇺🇸 United States, Broomfield, Colorado
- Origin
- 🇮🇹 Italy
- Founded
- 2008
- Category
- Apparel, footwear & accessories › Accessories & footwear › Footwear
- Parent ticker
- NASDAQ: CROX
- Last verified
- · 1 sources
About HEYDUDE
HEYDUDE makes very light slip-on shoes with elasticated laces, founded in Italy in 2008 and grown mainly in the United States. Crocs acquired the business in 2022 for $2.5 billion, its first acquisition of another footwear brand. The shoes weigh a few ounces each, and the elastic lacing means they need no adjustment once fitted.
Ownership timeline of HEYDUDE
Where HEYDUDE sits in Crocs
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by Crocs
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Frequently asked questions
Who is the parent company of HEYDUDE?
The parent company of HEYDUDE is Crocs, a publicly listed company headquartered in the United States.
Is HEYDUDE Italian or American?
HEYDUDE originated in Italy in 2008, but it is owned today by Crocs, which is headquartered in the United States. So HEYDUDE is an Italian-origin brand under American ownership.
Since when has Crocs owned HEYDUDE?
Crocs has owned HEYDUDE since 17 February 2022.
Who owned HEYDUDE before Crocs?
HEYDUDE was an independent company from its founding in 2008 until Crocs acquired it in 2022.
Is HEYDUDE still owned by Crocs?
Yes. As of 6 September 2026, HEYDUDE is still owned by Crocs. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Crocs, Inc. Annual Report on Form 10-K filed 2026-02-12 — SEC EDGAR, SEC Form 10-K, published 12 February 2026; retrieved 6 September 2026.
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