Who are Disney's biggest competitors?
On Brandtree, Disney's biggest competitors by shared categories are Comcast, which shares 5 categories, such as television networks and film studios; Warner Bros. Discovery, which shares 4 categories, such as television networks; and Paramount Skydance, which shares 3 categories, such as television networks.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Disney controls 12 brands with a page here, across 7 categories; 15 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Comcast Disney vs Comcast | 5 | 63% | Television networks, Film studios and Streaming video and 2 more |
| 2 | Warner Bros. Discovery | 4 | 57% | Television networks, Film studios and Entertainment franchises and 1 more |
| 3 | Paramount Skydance | 3 | 43% | Television networks, Film studios and Streaming video |
| 4 | Fox Corp | 2 | 29% | Television networks and Streaming video |
| 5 | Sony | 2 | 22% | Film studios and Streaming video |
| 6 | Lionsgate | 1 | 14% | Film studios |
| 7 | Advance | 1 | 14% | Newspapers & magazines |
| 8 | Future | 1 | 14% | Newspapers & magazines |
| 9 | Hearst | 1 | 14% | Newspapers & magazines |
| 10 | Netflix | 1 | 14% | Streaming video |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Disney and Comcast: 5 shared categories
Disney and Warner Bros. Discovery: 4 shared categories
| Category | Disney | Warner Bros. Discovery |
|---|---|---|
| Television networks | ABC, ESPN | Cartoon Network, CNN, Discovery Channel, Food Network, HBO, TLC |
| Film studios | 20th Century Studios, Lucasfilm, Searchlight Pictures | Warner Bros. |
| Entertainment franchises | Disney, Marvel | DC |
| Streaming video | Disney+, Hulu | HBO Max |
Disney and Paramount Skydance: 3 shared categories
| Category | Disney | Paramount Skydance |
|---|---|---|
| Television networks | ABC, ESPN | BET, CBS, Comedy Central, MTV, Nickelodeon, Showtime |
| Film studios | 20th Century Studios, Lucasfilm, Searchlight Pictures | Paramount Pictures |
| Streaming video | Disney+, Hulu | Paramount+ |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Disney owns and the most overlapping owners on Brandtree.