On The Border is made and sold by Utz Brands (the United States, NYSE: UTZ) under licence; Utz Brands does not own the name.[1] The On The Border name is owned by the On The Border restaurant chain.
On The Border tortilla chips and salsa are made by Utz under licence from the restaurant chain of the same name, which is separately owned. It is one of the larger tortilla chip brands in American supermarkets outside the Frito-Lay portfolio.
Ownership timeline of On The Border
Where On The Border sits in Utz Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Intersnack Group of Düsseldorf agreed to take Utz Brands private for $14.25 a share in cash, an enterprise value of about $2.9 billion. After closing, Utz would be owned 50 per cent by entities of the Rice and Lissette families, descendants of its founders, and 50 per cent by Intersnack, whose own brands include Chio, Hula Hoops, McCoy's, Tyrrells and Tayto. The family would stay as half-owner rather than sell out.
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Frequently asked questions
Who makes On The Border?
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Utz Brands makes and sells On The Border under a licensing agreement.
Does Utz Brands own On The Border?
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No. Utz Brands holds a licence to make and sell On The Border, which is not the same as owning it.
Where did On The Border come from?
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On The Border originated in the United States in 2007.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.