Who are Ajinomoto's biggest competitors?
On Brandtree, Ajinomoto's biggest competitors by shared categories are Paulig, which shares 3 categories, such as coffee and sauces & ketchup; Kraft Heinz, which shares 3 categories, such as sauces & ketchup; and McCormick, which shares 2 categories, such as spices & seasonings.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Ajinomoto controls 4 brands with a page here, across 3 categories; 52 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Paulig | 3 | 60% | Coffee, Sauces & ketchup and Spices & seasonings |
| 2 | Kraft Heinz | 3 | 25% | Sauces & ketchup, Spices & seasonings and Coffee |
| 3 | McCormick | 2 | 50% | Spices & seasonings and Sauces & ketchup |
| 4 | B&G Foods | 2 | 25% | Spices & seasonings and Sauces & ketchup |
| 5 | National Foods | 2 | 67% | Spices & seasonings and Sauces & ketchup |
| 6 | Grupo Herdez | 2 | 50% | Sauces & ketchup and Coffee |
| 7 | Libstar | 2 | 40% | Sauces & ketchup and Spices & seasonings |
| 8 | Tata Consumer | 2 | 40% | Spices & seasonings and Coffee |
| 9 | Premier Foods | 2 | 33% | Sauces & ketchup and Spices & seasonings |
| 10 | GraceKennedy | 2 | 25% | Spices & seasonings and Sauces & ketchup |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Ajinomoto and Paulig: 3 shared categories
| Category | Ajinomoto | Paulig |
|---|---|---|
| Coffee | Blendy | Juhla Mokka, Paulig |
| Sauces & ketchup | Cook Do | Conimex, Indi Grand |
| Spices & seasonings | Ajinomoto, Hon-Dashi | Santa Maria |
Ajinomoto and Kraft Heinz: 3 shared categories
| Category | Ajinomoto | Kraft Heinz |
|---|---|---|
| Sauces & ketchup | Cook Do | A.1., Classico, Heinz, HP Sauce |
| Spices & seasonings | Ajinomoto, Hon-Dashi | Grey Poupon |
| Coffee | Blendy | Maxwell House |
Ajinomoto and McCormick: 2 shared categories
| Category | Ajinomoto | McCormick |
|---|---|---|
| Spices & seasonings | Ajinomoto, Hon-Dashi | French's, Lawry's, McCormick, Old Bay, Schwartz |
| Sauces & ketchup | Cook Do | Cholula, Frank's RedHot |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Ajinomoto owns and the most overlapping owners on Brandtree.