Who owns Cholula?
Cholula is owned by McCormick (the United States, NYSE: MKC), which has owned the brand since 30 November 2020.[1] Cholula was founded in 1989 in Mexico and was independent until 2020.
Key facts
- Current owner
- McCormick & Company, Incorporated verified
- Owned since
- Previous owner
- Independent (1989–2020)
- Owner HQ
- 🇺🇸 United States, Hunt Valley, Maryland
- Origin
- 🇲🇽 Mexico
- Founded
- 1989
- Category
- Food › Condiments, sauces & seasonings › Sauces & ketchup
- Parent ticker
- NYSE: MKC
- Last verified
- · 1 sources
About Cholula
Cholula is a Mexican hot sauce made with arbol and piquin peppers, recognisable from its round wooden cap. McCormick acquired the brand in 2020 for $800 million, adding a second hot sauce alongside Frank's RedHot at a higher price point.
Ownership timeline of Cholula
Where Cholula sits in McCormick
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Other brands owned by McCormick in food
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Frequently asked questions
Who is the parent company of Cholula?
The parent company of Cholula is McCormick, a publicly listed company headquartered in the United States.
Is Cholula Mexican or American?
Cholula originated in Mexico in 1989, but it is owned today by McCormick, which is headquartered in the United States. So Cholula is a Mexican-origin brand under American ownership.
Since when has McCormick owned Cholula?
McCormick has owned Cholula since 30 November 2020.
Who owned Cholula before McCormick?
Cholula was an independent company from its founding in 1989 until McCormick acquired it in 2020.
Is Cholula still owned by McCormick?
Yes. As of 6 September 2026, Cholula is still owned by McCormick. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] McCormick & Company, Incorporated Annual Report on Form 10-K filed 2026-01-22 — SEC EDGAR, SEC Form 10-K, published 22 January 2026; retrieved 6 September 2026.
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