Who are McCormick's biggest competitors?
On Brandtree, McCormick's biggest competitors by shared categories are Kraft Heinz, which shares 3 categories, such as sauces & ketchup and spices & seasonings; Indofood, which shares 3 categories, such as pasta; and Unilever, which shares 3 categories, such as spices & seasonings.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. McCormick controls 8 brands with a page here, across 3 categories; 64 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Kraft Heinz | 3 | 25% | Sauces & ketchup, Spices & seasonings and Pasta |
| 2 | Indofood | 3 | 27% | Pasta, Spices & seasonings and Sauces & ketchup |
| 3 | Unilever | 3 | 11% | Spices & seasonings, Sauces & ketchup and Pasta |
| 4 | B&G Foods | 2 | 25% | Spices & seasonings and Sauces & ketchup |
| 5 | Ajinomoto | 2 | 50% | Spices & seasonings and Sauces & ketchup |
| 6 | Otoki | 2 | 50% | Sauces & ketchup and Pasta |
| 7 | Libstar | 2 | 40% | Sauces & ketchup and Spices & seasonings |
| 8 | Paulig | 2 | 33% | Sauces & ketchup and Spices & seasonings |
| 9 | Premier Foods | 2 | 33% | Sauces & ketchup and Spices & seasonings |
| 10 | Podravka | 2 | 22% | Spices & seasonings and Pasta |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
McCormick and Kraft Heinz: 3 shared categories
| Category | McCormick | Kraft Heinz |
|---|---|---|
| Sauces & ketchup | Cholula, Frank's RedHot | A.1., Classico, Heinz, HP Sauce |
| Spices & seasonings | French's, Lawry's, McCormick, Old Bay, Schwartz | Grey Poupon |
| Pasta | Zatarain's | Kraft Macaroni & Cheese |
McCormick and Indofood: 3 shared categories
| Category | McCormick | Indofood |
|---|---|---|
| Pasta | Zatarain's | Indomie, La Fonte, Pop Mie, Sarimi, Supermi |
| Spices & seasonings | French's, Lawry's, McCormick, Old Bay, Schwartz | Indofood Racik |
| Sauces & ketchup | Cholula, Frank's RedHot | Sambal Indofood |
McCormick and Unilever: 3 shared categories
| Category | McCormick | Unilever |
|---|---|---|
| Spices & seasonings | French's, Lawry's, McCormick, Old Bay, Schwartz | Colman's |
| Sauces & ketchup | Cholula, Frank's RedHot | Bango |
| Pasta | Zatarain's | Pot Noodle |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand McCormick owns and the most overlapping owners on Brandtree.